As required, a competitive assessment may be undertaken to better understand the landscape under which your business operates. The top-line competitive assessment details major competitors, along with their SWOT analysis. Some engagements may require a ‘deep dive’ to understand the sources of strategic competitive advantage.

The competitive assessment is designed to understand where you are strong and weak as compared to your competition, in order to identify profitable tactics and strategies to execute. This assessment is not independent of understanding the supply / demand profile of your products or service, as those external impacts will affect all participants in your market to varying degrees.

The competitive assessment is used in conjunction with the Internal Assessment to provide a 360 degree look at your companies’ relationship to internal and external forces which comprise the framework for its success. Knowing where your company stands is essential in knowing how to go to market. It is critical to understand if your market is dying or growing, or even if your market exists.

If you do not know where you stand in the competitive environment, you do not know your customer’s buying habits, and therefore do not know how to sell to them. If this is the case with your business, you need to have it accomplished by an independent party.

All consults require the One-Hour Strategy Session as the foundation for the ensuing activities. If you wish to take the recommendations from the Competitive Assessment and implement key items in-house but require a structured approach, a cost effective solution would be The Controlled Profit System.

The Controlled Profit System provides the information, templates and resources for you create a profit plan on your own, at your own pace. In addition, it contains solutions which may address specific tactics associated with your current situation. For more information, go to www.ControlledProfits.com